ClickFunnels vs Instapage: Know Which One Suits Your Business Better

Before we talk about ClickFunnels vs Instapage understand this, For any online business to prolong you will need a solid website. Your website allows you to connect with your online audience and later do business. Simply said,

Your website is your online identity.

Those times are long gone when it was mandatory to hire a web developer(s) to launch and manage even a simple website. Times have changed.

Now you can launch and manage your website yourself. There are various tools and services available for you to build a website from scratch. You can control everything your website will offer and display.

You will require a page builder to develop your website and use it to its full potential. Today we will discuss two of the most trending landing page builders.




and How one of them can help you skyrocket your online sales.

In this post, I will do a detailed analysis of both platforms and help you choose which one is better for your business. I will discuss their “pros and cons” and various services provided by both.

This is not your every other guide article that lectures you about the topic, Instead I will compare and discuss the practical utility of Instapage and ClickFunnels to create awesome landing pages to generate more leads and hence more customers.

Without further ado let’s talk real!

Why I need a landing page?

Some of you might not know the importance of landing pages in digital marketing.

It is important to discuss why you need a landing page before discussing which software to use to create it.

Landing pages channel customers to where you want them to land and encourage them to take action. It can be a specific product, service, or offer you want to promote.

You will require a landing page for the following reasons:

  • They help you drive your traffic
  • Landing Page helps in Search Engine Optimization(SEO)
  • Collect user data

By achieving following advantages you can build a successful brand.

What should I look in a landing page software?

If you are about to use ClickFunnels or Instapage, I can guess you are not a professional coder.

The main advantage of page builders is to help you create web pages without any prior knowledge of web development. A good landing page builder should provide the following functions:

  • Hassle-free interface to create landing pages
  • Ability to fully customize landing pages
  • Advanced marketing features
  • easy to integrate with other business tools

Instapage and ClickFunnels check at least 3 out of 4 requirements. And hence they are widely popular in the digital marketing field.

Now let’s talk about ClickFunnels vs Instapage.


Clickfunnels is a sales funnel tool used to create landing pages and then manage your sales funnels.

A sale funnel is a process through which you can sell your special product or membership, invite someone to a webinar or extract user data for a redeem offer.

ClickFunnels is unique because you can create a funnel from scratch or simply use in-built funnels. ClickFunnels is a platform for digital marketing, selling, and delivering online products/services.

You can save a lot of time by simply choosing a pre-made funnel. These funnel templates are editable. You can easily create web pages via drag-and-drop tools.

You can include various types of content as well as other additions to help enhance the appearance and feel of your website/landing page.

Major Features of ClickFunnels:

Integration for ClickFunnels

It is important for page builders to integrate a variety of email and marketing tools. ClickFunnels allows Integration with the following platforms:

GoTo Webinar
Constant Contact
Ever Webinar


It is a PPC-focused landing page builder. Instapage distinguishes in building dedicated landing pages for your digital campaigns. You can build, host and split test your landing pages and compare which ones are the most effective.

Instapage has hundreds of free and paid templates to create a landing page. You can also build your landing page from scratch using a drag-and-drop editor. You can create any type of landing page using Instapage.

It also allows you to create funnels but Instapage doesn’t have templates for funnels. And creating one can be hectic work. Instapage utility is mostly inclined towards PPC advertisers who want to create landing pages.

Instapage allows you to perform the following functions:

  • An easy to use drag-and-drop editor
  • Allows Integrations with major email and marketing tools
  • Advanced landing page analytics
  • You can create mobile-responsive pages (In Enterprise Plan)
  • Customizable templates
  • Ad free and clean user interface
  • Access to rich resource library (for stock images)

Integration for ClickFunnels

Bookeo Appointments
Constant Contact
Book Online Scheduling and Reservations
Post Affiliate Pro
Campaign Monitor
Zoho SalesIQ

ClickFunnels vs Instapage Pros

Now you have basic understanding of what ClickFunnels and Instapage are.

Before you select which platform suits you better, Let’s talk about the pros of both tools. You can self-analyze which platform’s pros resonate more with your marketing campaign.

Pros of ClickFunnels

  1. You can sell any type of products using ClickFunnels (Of course legal)
  2. Ability to create and customize your sales funnels
  3. The landing page builder is easy to use.
  4. You can save a lot of time by selecting a useful funnel template.
  5. Real-time page building i.e. you can see the changes being made live.
  6. Allows you to create Custom domain integration, Basically, you can put your landing pages, membership site, and sales funnels on your website.
  7. ClickFunnels has very interesting and useful tutorial videos which you can use to educate yourself and improve sales.
  8. You can add custom code to any section of your landing page/funnel.

Pros of Instapage

  1. Instapage is beginner-friendly.
  2. Allow integrations with many big digital platforms to further enhance your landing page.
  3. No ads while you are creating your landing page.
  4. The interface is advanced yet very easy to understand.
  5. You can create a working landing page in less than 8 minutes.
  6. Choose from hundreds of landing page templates to get pro-like results.
  7. Built-in advanced analytics tools.
  8. You can create and save Instablock (a building block of Instapage)

Now you know all the good stuff about both ClickFunnels and Instapage. Use this knowledge to choose the best platform for you.

But wait!

There is nothing to hurry. You should also know about negatives to do a fair analysis.

ClickFunnels vs Instapage Cons

It is absolutely important to know what you will be missing out by selecting any of the preferred tool.

Here I present you the cons of ClickFunnels and Instapage.

Cons of ClickFunnels

While there are lots of integrations available, ClickFunnels doesn’t allow to integrate with a third-party landing page app.

ClickFunnels do not have advanced tools like Instapage to build effective landing pages.

ClickFunnels dashboard is not very well organized. They show ads even when users are paying good money for their subscriptions. They could’ve replaced ads with useful tools.

ClickFunnels is complicated for first-time users. It has tons of tools that make it difficult to use the full potential of the software. Of course, they give tutorials to educate, But you will pay every month and you will waste time and money during the process.

ClickFunnels has a major disadvantage: If someday ClickFunnels goes down, your landing page will go down. This direct influence can be useful to check live changes But imagine losing your landing page because ClickFunnels is not working.

Cons of Instapage

The major drawback of Instapage is that it only supports building landing pages. This is not suitable for big enterprises looking for an all-rounder funneling tool.

You can fully customize your leading pages but there are lesser number of templates than ClickFunnels.

Enterprise plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. This is a deal-breaker for big enterprises.

Slightly limited ecommerce options compared with ClickFunnels and slower support compared to ClickFunnels.

Pros and Cons are done. But one important aspect is left. Any guess?

Pricing! Let’s briefly discuss payment plans for both platforms.

ClickFunnels vs Instapage Pricing

Louis Vuitton is really good right? But does that make it the best brand for you?

No! because it will cost you 1000$ to buy socks which you can get for 10$.

Price analysis is imperative to choose the most efficient and economical product for you. Let’s talk about how much you will spend if you choose ClickFunnels or Instapage for your project.

ClickFunnels Pricing

ClickFunnels offer a free 14 days trial for its new users. You can enter your credit card details and start your free trial at any time. After 14 days of the free trial, you have to select between the Basic and Premium plans.

Basic plans come for 99$/month and the Etison Suite plan (premium plan) comes for 297$/month. The attached image explains everything you get in both plans.

If you are a non-coder you should definitely go for basic plan. It includes enough tools to help you create a solid funnel.

Instapage Pricing

Instapage also offers a free 14 days trial for its new users. You don’t have to enter your credit card details to start your free trial. But after 14 days of the free trial, you have to select between Basic and Enterprise plan.

The core plan of the tool costs $99 per month if the user chooses to pay annually and $129 per month if they choose the monthly payment option. Enterprise plan can be customized. You will only pay for what extras do you need, unlike ClickFunnels where you cannot customize.

But like I mentioned above the core plan is capped at five team members, five subaccounts, 30 published pages, and 30,000 unique. So even if you don’t need the extra features of the enterprise plan, you will have to upgrade if you hit any of these limits.

Notice this thing that the ClickFunnels’ 20 funnel limit could be a lot more than that of Instapage’ 30-page limit.

Let’s say that you created a landing page and that page follows to another page which is your end page. (A thank you page)

Instapage count this as 2 page (30 page is limit for basic plan). However, in ClickFunnels, this is just one funnel.

Conclusion on ClickFunnels vs Instapage

Everything is on table now. You have all the data required to choose what’s good for you.

If you are a newbie looking to manage your website and create landing pages with ease you should definitely go for Instapage.


If you are a pro or big company that wants to create and fully customize funnels to improve your sales, ClickFunnels is for you.

Remember that ClickFunnels is a little difficult and time-consuming and Instapage is very beginner-friendly. Don’t run to get more tools if you cannot use them.

Also, keep a check on your pocket too. If you are going for Instapage make sure to pay annually. You will save 23% when compared to a monthly plan.

My work here is done and your starts. Good luck with your choice.

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