Facebook has some magical bots that can expand your Insurance business in no time. Facebook Ads for Insurance Agents will help you!
Heard that somewhere? Because if you did it’s clickbait!
Facebook is no magic! If there was any easy way, then everyone advertising on Facebook would own a million-dollar empire.
I am here to explain to you, How Facebook Ads for Insurance Agents can change your life. But with a realistic approach. Also, you will not have to pay a single dime on boosting your ad.
Agents get your notepad ready. Because this guide on Facebook Ads for Insurance Agents will explain everything you need to know before advertising yourself on Facebook. (I bet you will save a lot of money after this).
Let’s get started!
Do Facebook ads work for insurance agents?
OOPS! I answered that already in the intro. Yes, they generate successful leads.
But don’t trust my words, trust the facts.
Facebook has 2.6 Billion users in 2021 out of that 1.3 Billion users are active users. Facebook owns personal and professional data of these users collected over almost 2 decades.
This collection of data includes the user’s age, gender, relationship status, work profile, and a lot more. This data is used to target a specific kind of audience or potential customers.
We will discuss in detail targeting strategies and how to promote your Insurance agent ad on Facebook. But for now, take a deep breath and read deliberately.
Will my Insurance agency benefit from Facebook Ads?
The main difference between advertising and an Insurance agent and an Insurance agency is the cost of Ads. Rest everything is completely similar. Strategies, questions, and answers.
So like answered earlier to the Insurance agent, Yes Insurance agencies can benefit from Facebook ads.
An Insurance agency will pay 13-14% extra for ads than an independent agent. But that doesn’t affect the results you can spawn from Facebook ads.
Keep reading to understand how to benefit from Facebook ads.
Who is the target audience for Facebook Ads for Insurance Agents?
Like I mentioned earlier you can use Facebook to target any type of audience for your ads. But before targeting any niche, you should know some general data.
I will discuss all the details you would need to identify your target audience.
The most common age group to buy insurance is between 35-45. But studies also reveal that around 68% of people of age group 28-35 are not insured. So you can also consider creating specific ads for two different age groups.
Because 35-45 are already insured but they are underinsured (86%). And Majority 28-35 are not insured and the rest are mostly underinsured.
So if you can launch 2 different campaigns for 2 different niches, You will have 2 sets of the target audiences based on age.
All genders are your targeted audience. Anyone male or female or other are equally potential customers.
The primary earner of any household is your target. It can be a father or mother. Because the primary earner can also nominate other family members under his/her insurance.
But the fact that female pay less premium than male. You can plan to target them.
So crux is design ads that are engaging for both genders.
Almost 90% of people looking for life insurance are married or engaged.
This leaves no doubt why married people are your targeted audience. But there is always room for creativity. The fact that only 10% of singles are looking for life insurance, You can include a “curiosity gap” in your ads to make it engaging for wider strata of Facebook users.
People favor insurance done by an agent/agency within their reach. So it is advised to start advertising specifically in your country and less than 30km area.
As you get comfortable with Facebook ads, you can increase your target area. And if you are already huge you can target your whole country.
Why I am telling you to start with a small area?
Because Facebook charges you every time someone clicks on your ad. So Imagine uploading a life insurance ad from the USA, And an Indian user clicks your ad. You will pay Facebook for this interaction. But there are high chances that person will not buy Insurance from you. (Because of the distance gap)
So get smart and don’t pay any extra dime for advertisement. Advertise only to your target audience described through the above data. Also, research the stats in your country/region because the data varies from region to region. I have provided global data
How to get started with Facebook Ads for Insurance Agents?
To begin advertising on Facebook. Create a Facebook Page. To set up your Facebook Page fill up the information asked here.
The baby step is complete. Now in the next steps, you will be required to create a Facebook Business Manager account and Facebook Advertising account.
Follow these steps to create the required accounts.
To create a Facebook Business Manager Account:
- Visit business.facebook.com/overview.
- Click on “Create new account”.
- Enter a name for your business, your name, and a working email address.
- Fill in particulars of your business and hit Submit.
Once your business account is created, link it with your website or Facebook page.
Now create a Facebook advertising account.
To create an Advertising Account:
- First, in the left menu, click on “Accounts”, then “Add Accounts”.
- Now select “Add Account.”
- Select “Create a New Ad Account” and follow the on-screen instructions.
If you want to know more in detail follow this blog: https://en-gb.facebook.com/business/learn/series/guide-to-starting-with-facebook-ads-manager?curriculum_id=399243460690588
Now link your Facebook Page with your Advertising account. And Advertising accounts with the Business Manager account.
Finish. Ready. What?
Yes, the process is finished and you are ready to start using Facebook. And publish Insurance agent ads.
Which Facebook ad format is ideal for an insurance company?
Before suggesting an ideal ad format for insurance agents. Let us take a look at available types of ad formats.
Types of Facebook ad format
Your ad objective also helps to decide the type of ad to be used. Facebook owns the Facebook app, Instagram, and Messenger. Choice of the platform also affects your ad type.
Follow this article to know more details: https://en-gb.facebook.com/business/help/1263626780415224?id=802745156580214
On analyzing top insurance agent-related ads it is advised to use only Video and Image type ads to advertise Insurance agent ads.
I should also mention that the by choosing appropriate ad type, You will save 4500$ in every year. (If you advertise for 1 full year).
It’s not your earning that makes you rich. It’s your spending habits.
How do I get insurance leads from Facebook Ads for Insurance Agents?
How do you get leads in real life? Think a little! The answer is very obvious.
Through meaningful conversations right? As an Insurance agent, you must compel people to think ahead in life for their loved ones.
We will do a similar thing on Facebook. We will try to create an ad that communicates with viewers. To get leads, you need technical tips and emotional connect with the audience.
Follow these 5 tips to get more customers on Facebook:
First set up a campaign with reach objective. Click here to know how.
Now let’s begin!
1. Target Your Local Users:
Like already discussed above, target only your local users in beginning. This is the most effective way to generate paying customers. Include a “call now” or “Let’s meet” button to easily communicate with your local leads.
2. Create Landing Page:
Your Ad is always connected to a landing page. Many sellers make their website homepage as their landing page. But as an Insurance agent, you might not have a website. So it is important to have a landing page.
Create a landing page. (know-how here). Once your landing page is ready, Request the following fields from visitors:
- Contact Number
Once you have this information, get ready to follow up on every lead.
3. Personalize the user experience:
Show concern and then give a personalized solution. That’s how you sell insurance in real life. And on Facebook. To get Insurance leads you must connect through your ads with your viewers.
For that, you can create personalized ads like Family insurance for new parents, Car Insurance for new car buyers, Home insurance for new homeowners, etc.
It is important to build trust and connection. Engage your audience by giving them what they want. Personalize your ads to get successful leads.
4. Offers and Discounts:
Discounts and Offers never fail to bring paying customers. Anyone slightly interested to buy Insurance, If they see your Insurance ad with an attractive offer. Will get 1 step close to becoming a potential customer.
Ads with something extra are known to generate 4x more leads than the same ads with nothing extra. It is suggested to give only feasible offers. Don’t give grand offers that you end up paying from your pocket.
Giving offers is also important to bring users onto your landing page. You can ask for the required details on the landing page to redeem the given offer.
This way you can lock in some sure leads.
5. Use Interests and Lookalike audience
It is only wise to target someone already interested in getting a policy. You can target users who follow Insurance-related pages or recently like an Insurance post.
This tip when incorporated with the above 4 tips can bring solid customers who soon will be your policyholders. Charm them and don’t let them go. Retarget them if they are unsure of 1st time. Sell better policies to underinsured users.
A lookalike audience is similar to your audience but not with 100% similar interests. Like I mentioned 38-45 is your main audience, so 28-35 becomes your lookalike audience on Facebook.
Why lookalike audience?
Carrying the above example forward, It makes more sense to target your ad to people of age group 28-35 than 21-25. Because only 34% of people are married by 21-25 and bachelors don’t care much about their future.
So it is important to recognize both your audience and lookalike audience. To pay smartly and save a lot of money on your Facebook ads.
With everything shared I would like to conclude by saying that Facebook sucks money from beginners. And you are not one after reading this complete guide.
Cheer up and make sure to follow every strategy carefully to generate successful leads. By following this article step by step you can Double your Profits, Without Doubling your Adspend.
Wishing you luck and success for your every ad campaign.
Drop a comment to ask queries.