Are you looking for Google Shopping Agency? Well, then this article is for you.
Google Shopping Ads is growing day by day and most of the sellers are selling on it. Earning higher revenues.
Though Google is smaller than Amazon Marketplace. But still, it is being a platform that has shown results over time.
What are Google Shopping Ads? What do they cost? How can they benefit you and do they really work?
Answering all such queries. I, your Ads Consultant is here to help you out. So let’s start with answering the questions starting with –
What is Google Shopping Ads?
Google Shopping is a separate area of your search engine where users can directly search for products. Retailers can use Google’s “shopping” campaign to promote online products on their website and “local inventory” to increase e-commerce sales.
There is also an independent Google Shopping section in Google Search where people can shop and search about products. Detailed product information is displayed directly under the “Shopping” tab and displayed as a list of products in a grid.
If we differentiate the major difference between Shopping Ads and Display Results. We see that Google Shopping includes product photos, prices, brand/manufacturer information, and product reviews whereas search doesn’t. Shopping results sometimes appear at the top of regular organic search results in the product ranking carousel.
In addition, the shopping tab allows shoppers to filter/sort the following. Results by price, availability, size, brand, seller, status, rating, etc.
For products to appear on Google Shopping. Brands and companies must import data about your products into your free Merchant Center account. Shopping ads (called shopping ads or PLA ads) use product data from the Merchant Center instead of keywords.
This is what Google Shopping Ads is about. Now let us know that is it really worth the effort? –
Is selling on Google worth it?
Every time someone in your audience searches for a product for sale on Google. They will see an image associated with your product and show that it is available for purchase.
So yes! They are worth it and will be profitable for your business if applied correctly.
This is what Google Shopping Ads can do for your business. Get your products into the hands of online shoppers faster than any other method. And yeah, your competitors have already done so.
Shopping ads first appeared on the Google search results page. Depending on the device, they will appear at the top of text ads(Mobile devices). In natural search results, or to the right of search results (PC).
How much does Google Shopping cost?
Google has no minimum bids or minimum fees for Google Shopping ads. You can choose CPC starting from $0.01 and there is no minimum daily budget. So you have a lot of flexibility when you spend on Google Shopping.
With recent changes, sellers can get their product listings for free on Google. Such as on the Google Shopping tab and the homepage of Google search results.
Even though you may not have to pay for ads on Google Shopping, you still need to pay for ads. This means that visibility and being at the top matter. For that purpose, you need to pay for shopping ads.
How do I get my products on Google Shopping?
The first step in advertising on Google Shopping is to convert your store’s products into shopping ads. This process consists of four elements:
- Your store and products
- Product feed
- Google Merchant Center (GMC) account
- Google Ads account
All these parts are linked to ensure that your Google Shopping is complete. The advertisement runs smoothly.
I like to call this entire process the “Google Shopping Mystery”. Because it may be a mystery for people who experience it for the first time.
This video can be helpful to learn more about how to upload products on Merchant Center –
Does Google Shopping work?
The short answer is YES and the long answer is YESSSSSSS. Lol! Keeping jokes aside.
Shopping Ads provides retailers with a brand-new product sales channel and an excellent opportunity for eCommerce development.
Many businesses will find that online shopping behavior is constantly changing, and online retail is becoming the new normal. Leveraging the Google Shopping e-commerce market is essential to staying competitive.
Since 2019 alone, advertising spending on Google Shopping has increased by 41%. In addition, shopping ads now account for 65% of total clicks on Google Ads and 85% of total clicks on retail ads!
This means that, especially for businesses, shopping ads are much better than regular PPC text ads. They are also more profitable. And as we know that paid ads generate 50% more conversions than regular search traffic itself.
Up to 79% of marketers say that PPC advertising like Google Ads is extremely beneficial to their business. No wonder the highest return on investment of any strategy, as high as 18% of marketers say they are making the most of their profit. The best return!
Plus Google Shopping Results enables some marketers to take advantage of the extended e-commerce presence that can be provided on other platforms (such as the Google Shopping mobile app, Google Assistant, and even Google home devices) shopping experience.
Google Shopping ads are profitable for e-commerce brands engaged in most online businesses. With the increase in return on investment and brand vitality, this part of the search has the greatest potential.
This shows that they work and you must jump on this ride to enjoy such benefits.
Why Should I Use Google Shopping?
First, there is no need to brainstorm keywords or create and manage multiple landing pages. It can help you run ads at scale.
On the other hand, it needs to be constantly adjusted. If you are not careful, it can easily consume your budget, as we have seen time and time again in audits.
It is a common mistake to set the same price for all products (regardless of the margin or conversion rate). Google Shopping campaigns also need to continuously optimize and exclude search terms that promote their products, and companies don’t usually do this on their own.
Pros of Google Shopping Ads
Higher click-through rate
Because shopping ads appear in a separate window. In addition to the corresponding images in Google and Bing search results. The level of interaction between e-commerce customers and these ads is significantly higher. Resulting in a higher click-through rate or higher website traffic.
Competitive advantage
Although this ad format is becoming more and more popular, your competitors may or may not have used it yet. When it happens, consumers have the opportunity to directly compare your product with theirs, and if you get it right, you can put your competitors in the shadows.
Higher conversion rate
Not only do you have more traffic, but you also have more qualified leads. Because shopping ads provide more detailed information than text ads.
It can help potential buyers better understand the products you sell and help them make purchasing decisions even before they visit your website and complete the sale. These visitors often search to make purchases. Hence, shopping ads promote conversions.
Campaign management for retail
Since Shopping campaigns allow you to display product inventory in AdWords, you can create ad groups for the products you want to bid on to make it easier to optimize products.
Reach
You can reach a wider audience by adding list activities to your online marketing strategy. Shopping ads may appear multiple times in a search query, and together with text ads and regular ads.
This can increase the visibility of your brand on search engine results pages and increase your customer reach.
Increase visibility
By highlighting shopping ads can cause multiple products to appear in the same search or platform. This increases the visibility of your products.
To get the most out of such benefits. You can either apply them yourself or even better –
What do we provide in our Google Shopping Ads Service?
Organized Campaign Structure
Invalid Google Shopping campaign structure can cause huge financial losses. Discounts and budgets are no longer tied to value and return on investment, critical data and information are lost, and you need to spend a lot of time and money to find product listings.
We will use our experience in managing shopping ads to set up a Google Shopping campaign with an efficient and optimized structure.
In general, we keep prices low, prioritize the most relevant costs, and focus the costs on the areas that can give you the greatest competitive advantage. To give you a high level of understanding of various activities and their effectiveness. We prioritize the use of clear, intuitive, and funnel-like activity structures.
We are a Google Shopping Agency with knowledge and experience in creating a multi-layered and high-priority campaign structure. We hope this knowledge will serve you.
Product Feed Optimization
If a single shopping ad is not attractive to buyers, even a well-structured Google Shopping campaign can only do so much!
Our Google Shopping Agency service includes working with you to create a simplified shopping feed by creating memorable titles and descriptions that include keywords. And combine them with attractive images that arouse interest and attract the audience’s attention.
We will ensure that you enter the price correctly and execute the special offer quickly and accurately. So that you can stand out from the competition.
When you add new products, we will use our expertise to ensure that shopping ads for new products are as easy to find as old shopping ads to improve search/product matching.
Targeting and Bidding
One of the most common mistakes when managing Google Shopping ads is an invalid bid strategy where all products and keywords are the same. As a result, the campaign spent too much money on ineffective and expensive keywords, and not enough money on keywords with the highest profit potential.
As an experienced Google Shopping agency, we know all the tips and tricks for making Google Shopping work for you and your business.
Our Google Shopping Management includes the clever use of product-specific ad groups (SPAG) to provide accurate and controlled information about your products.
We also carry out remarketing campaigns for customers who have already expressed interest in your brand and products, minimizing waste and ineffective spending elsewhere.
Negative keywords
One way to avoid a low return on investment is to use negative keywords correctly. Experienced Google Shopping agents know that negative keywords are one of the most important tools that you should use to target keywords in the right campaign and avoid unnecessary advertising expenditures.
Making the most of negative keywords ensures that your ads will not show irrelevant search terms that will cost you money but will never convert.
Whether it’s users looking for products you don’t sell, product features you don’t have, or certain brands you don’t support.
Our Google Shopping Agency will ensure that your money won’t be wasted on most keywords with the very little conversion rate.
We will review your negative keyword list regularly, update it weekly, add new keywords and delete the ones with irrelevant search terms.
Testing and Optimization
Google Shopping should never rely on a once-and-for-all approach. In addition to regularly improving the content of the previous week, month, or year, you also need to understand competition and Google’s changing policies and algorithms.
An experienced agency like ours will constantly test bids, keywords, and ads to continuously improve them. We optimize marketing activities based on end-to-end attribution by analyzing which keywords, products, devices, and audiences can bring the best results and generate the most conversions for your e-commerce business.
We study the activities of your competitors and test new options to ensure that you stay competitive and not lagging.
Reporting & Insights
The result is everything. They are essential to maximize productivity and increase return on investment.
We use best practice optimization techniques to continuously monitor and adjust your Google Shopping campaigns. To ensure the visibility and effective allocation of your overall budget.
Everything we do is backed by detailed reports, so you always know what we have achieved and what improvements we have made.
We’re ready to serve You As Google Shopping Agency, Are You?
We have provided you with all the information related to Google Shopping Ads and why you need a Google Shopping Agency like us.
After being transparent with what services we provide. We believe that you should know how your Google shopping will be managed by us.
It is high time to be present on the Google Shopping platform and optimizing it for the best. It has generated considerable revenues for businesses.
The same can happen for you too. So this is the time where you drop down a line below to start your Google Shopping Ads.
Until then Happy Advertising 🙂