Are you an awesome plumber but your “average” competitor is driving more sales? There could be many reasons for their success. But the easiest way to narrow down this gap is Digital marketing. Plumbing & HVAC SEO or PPC!
Digital marketing is a wide domain with the following important components:
- SEO
- Referral
- Ads
- Retargeting
- Online Directories
- Email Marketing
Out of above process, SEO is my personal favorite to boost sales, Slowly but Surely.
SEO is the process of optimizing your website to rank higher on Google and increase traffic. With increased traffic, you can expect more sales.
“If your website is anywhere except the first page of Google, it’s like you don’t have a website at all”
Said who? Me and anyone who understands the importance of SEO and Google rankings. Google has mysterious ways to rank websites and SEO is the only key to solve most of the enigmas. SEO has many components and today I will reveal secrets to use SEO and triple your Plumbing and HVAC sales.
This is not a boring guide on How to do Plumbing and HVAC SEO. Instead, I will focus only on How you can increase your sales using SEO.
I have condensed knowledge required by Plumbing and HVAC businesses to advertise your service company with SEO. Do not skip or skim this article, Because one 10 minutes read can change your 10-year future.
Let’s talk business!
Why my Plumbing & HVAC company need SEO?
This is a default question which will cross your mind when you start learning SEO.
The Internet has advanced and complex reasons explaining the importance of SEO. But performing SEO has 1 major reason that It helps you rank higher on Google search. A high ranking further gives business advantages.
-SEO for Plumbers
-SEO for HVAC
can result with following benefits in order of accomplishment:
- Higher SERP (Search Engine Result Page) Ranking.
- Increase in Local Visibility of your Plumber & HVAC business.
- With increased visibility, you can expect more inquiries and business propositions.
If you can rank on the first page in your locality your sales will triple in no time. And if you read this article till the end and rank #1 on Google, You can rely on online customers for your primary source of income. No CAP
I am not here to enchant you with my words and give you high hopes. Because the competition to rank on Google is gruesome. You cannot expect a fancy website without SEO to rank on Google.
So without wasting any time let’s talk about hidden SEO techniques to triple your plumbing and HVAC business.
How to do Plumbing and HVAC SEO?
SEO has many components and you will need pros to check all the boxes for a complete SEO.
But
You can do it too!
I will talk about 5 important SEO techniques that will help you rank.
1. Local SEO for Plumbers and HVAC
Let me tell you a secret, This is the most important component of SEO for plumbers.
Local SEO means optimizing your website to appear in local SERPs. Search results change from Region to Region, State to State, and Country to Country. As a Plumber, you don’t have to rank #1 worldwide, Although that’s not a bad thing. But it is much easier to rank locally than globally.
How to rank locally?
First, you should understand that Local SEO is also SEO. You will require other SEO components to rank in your local region. But there are some “extras” which you will have to do too.
Google My Business
List your company in Google My Business account to attract potential customers near you. You must have heard people saying “Restaurant near me” or “Bar near me” and the nearest service pops up on google map.
This happens because those companies are listed on the Google My Business.
It also optimizes your website. Because If anyone speaks “Plumber near me” and your company is listed on Google My Business and is close. Google will display your location and contact number.
Just because your listed place is near to a user, You will rank high on that user’s SERP.
You can ask your Google My Business clients to review you on Google. This will help you have a great profile (5 stars) that will be picked by your targeted audience because of the reviews.
Headings, Metadata and Optimization
Don’t sweat after reading these terms. Let me break this down into general terms:
- Use headings with the name of your state or region to appear in local SERPs.
- Use keywords (will talk about them) that locals will immediately open
- Mention news and updates about your locality
- Use location pages (Local landing page)
2. Plumbing and HVAC Keywords
Keywords are special words that a user can or will search on Google.
Like Plumbing & HVAC SEO is one of the keywords for this article. It is important to include relatable keywords in your website. Because it tells Google that, Yes this website is relatable. Thus increasing your ranking.
If a user searches “Plumbing hacks”. And your website has 1 or 2 blogs on Plumbing Hacks, Then Google will automatically rank your website for that user. So, it is extremely important for you to know what your audience is interested in.
Collect at least 40 solid keywords and include them in your website to optimize your website. Use the following tips to research keywords for plumbers and HVAC business:
With the help of the following you can do your keyword research:
- Brainstorming
Switch yourself with the customer. What would they be searching that will link to you. Write down all these keywords and use them. - Google AutoComplete or Related Searches
Type the keywords you have brainstormed in the Google search bar. You will see autocomplete suggestions by Google. These are the keywords people are also searching for. You can also scroll all the way to the end where you will find Google Related Searches. You can use these to get more keywords to rank for. - Ahrefs
A paid tool helps you get more insights into the keyword you are targeting. Ahrefs do the research for you and suggest keywords with respective search volumes. You can use low search volume keywords to create unique content
3. SEO Blogs for Plumbers
You cannot use keywords randomly on your website. You need blogs to incorporate maximum keywords into your website. Hire or write yourself daily to build a huge resource library.
Imagine if you have 10 SEO optimized blogs covering 10 different topics related to plumbing.
Now you will appear in the search results of people looking for these plumbing-related topics on Google. Just because you have a good resource library your traffic on the website will increase. Slowly and gradually Google will understand your website is a hub for quality information.
Tada! Mission Accomplished! That’s how easy SEO is! (Only if you have right guide)
4. CTA Buttons
Install C-T-A (calls to action) buttons on your website and other social media.
It is imperative to install buttons that can book a plumber, inquire about price rates, claim discounts and pay directly for plumbing or HVAC work from the comforts of their home.
Having all these features on your website can make a visitor stay longer on your website and that is something Google notices, every time some visit your website.
Retargeting
This is a very important component of installing a c-t-a button. You collect personal data like email or phone numbers and then use this data to retarget the audience.
Send emails offering discounts and other offers to remind people of any unfinished business at their home.
Imagine a previous user has a leaking tap but is lazy to drive to a plumber. And you send them an email saying “Get your taps fixed for 30% off today”. This will compel users to think about calling you and there are high chances that you just made a customer.
Play smart and don’t let your competition to win this online battle.
5. On page SEO
On-page SEO for plumbing and HVAC simply means optimizing your web pages to provide the best user experience on your website.
You will fix/improve following things in your website to perform on page SEO:
Broken Links
To check broken links you must have an account with Google Search Console if you don’t have one by now. You can set up your Google Search Console Account within few minutes.
This will help you track the broken links of your website and shows you how you can fix them. You can then either do it yourself or mail your developer to do it for you. These broken links are actually the links that are not opening because of some errors.
These broken links affect your rankings. Make sure you find out the broken links and fix them.
Optimize Images
The quality of images should be top-notch in order to rank higher on Google. Don’t use vector and sample images. Original high-quality images add fire to your SEO ranking.
Most of the users don’t read everything. But they do stop to have a glance at every image. So it is important to use engaging images and hold your visitors onto your website.
Use keywords in the image to optimize your website even more.
Website Speed
Your webpage should take a maximum of 3 seconds to load. Otherwise, you’ll face a high bounce rate. This is important on-page SEO.
You can increase your website’s loading speed by using optimized and compressed images. You can use cache plugins that help you clear the cache data to boost your website speed.
Mobile Friendly Website
As the name suggests any website that opens easily on mobile is a mobile-friendly website. More than 68% of Google searches are done on mobile phones. And Google answers these searches with mobile-friendly websites.
Competition to rank on Google is rough and having a website optimized for mobile phones helps you to sustain yourself in the market. You cannot lose an SEO battle because your website loads slowly on a mobile phone.
So make sure if you launch a website or have a running website, Make it mobile-friendly.
Conclusion
All the secrets are now revealed.
Now is your turn to do the magic and show everyone who is the best plumber in town!
Remember! SEO is not a one-time thing. There are thousands of websites listing every minute on Google. And with every minute competition to rank on Google keeps on increasing. Perform an SEO check every week.
Yes it might seem to be a lot of work, But the results can blow your mind.
If you get 5-10 clients every day, You can expect at least 50-60 clients every day after optimizing your website with SEO. You can triple your sales at the moment you rank on the 1st page of Google.
So, Don’t procrastinate or get lazy. Open your laptop and call your developer to optimize your plumbing and HVAC website.
Good luck and signing off.
Drop comments to ask queries or give suggestion.