It is a pain to find a Free SEO Coach who can actually help you get familiar with SEO. At least, I didn’t found one.
So, here I am, to teach my audience How to do pro-like SEO? This article will give you a thorough understanding of how SEO works and how you can earn at least a triple-figure from SEO.
We, AdsConsultant, are a digital marketing company working in this space for 8 years. Today, we will reveal some of our pro tips to get your SEO done right! In case you find this complicated, book a strategy session with us here: https://adsconsultant.net/#.
As your SEO coach, I will explain various types of SEO. And how you can leverage this SEO knowledge to get visible on the Internet.
I won’t make hollow promises like you will become an SEO pro after reading this article, or your website will rank number one. But my tips will certainly improve your SEO score by many folds. A pro like us has experience which cannot be taught through articles.
I promise you can easily earn at least a triple-figure with the tips I will share today.
Excited? Let’s get into it!
What is SEO and how it works?
SEO means Search Engine Optimization. This basically means explaining to Google what your website offers and what it is all about.
Google ranks every website and content to present the best and most relatable search results to its users. And SEO is the technique of telling Google, “Yes, people want to read me.”
When Google gets a clear picture of your Content, Location, and Services, It will show your website to people looking for it.
Google releases its crawler bots to analyze every web page of every website. This information is used to answer the search queries of billions of people searching online.
Better the bots understand what humans will see on your website; Better is your ranking.
Why is SEO important in 2021? How can an SEO coach help me?
This is a default question that will cross your mind when you start learning SEO.
The Internet has advanced and complex reasons explaining the importance of SEO. But doing SEO has 1 major reason that It helps you rank higher on Google search. A high ranking further gives business advantages.
SEO is important in 2021 because of the following reasons:
- Higher SERP (Search Engine Result Page) Ranking.
- Increase in Local Visibility.
- With increased visibility, you can expect more inquiries and business propositions.
If you can rank on the first page in your locality your sales will triple in no time. Spoiler: ranking on 1st page takes months. You must remain patient in the process.
The competition to rank on Google is gruesome. You cannot expect a fancy website without SEO to rank on Google.
So, You will require an SEO Coach to help you learn SEO and enjoy the above-mentioned benefits.
4 Types of SEO
Some divide SEO into 3 categories. But to help you understand better, I have divided the type of SEO into 4 categories.
Do not worry that this all might seem very technical and too much to take in. But, After you read this post, I am sure you will have a better understanding of the topic.
Remember 10 minutes read can affect your 10 years future. Keep reading!
SEO Coach: On-Page SEO
On-page SEO means optimizing a website for users and search engines. You will optimize things that appear on different pages of your website.
I will discuss 3 crucial components of on-page SEO; You can easily perform and rank your website on Google.
Google wants to display websites with the most relatable content for its user’s search queries. Uploading super engaging and useful content is the key to optimization.
Experts suggest uploading “VUUSP-content. “ what’s that?
Valuable, Unique, Up to date, Shareable and Professional content. Experts believe to rank your content must be VUUSP inspired content.
Why do you need blogs to get leads? This must be your natural question.
Because most of your potential customers will do a lot of research before finding you. So, If you can answer their question on your website through engaging and valuable blogs. Boom your On-page SEO is initiated.
Write blogs on user queries to optimize for search engines as well!
Answering some basic user queries through the heading of your blog will enhance your SEO many folds. Don’t force to include content in one blog, try to create various small blogs to answer multiple queries specifically.
The more search queries you answer through your blogs more the chances you to rank.
Blogs don’t have to answer questions all the time. You can create a separate section for answering frequently asked questions regarding your business.
If your answers are valuable and unique, Google will rank your answer. This way your website gets more visibility through small things.
In SEO language, A keyword is a word or phrase that a user searches on Google. When I break down any paragraph in 2-3 words that is the keyword for that paragraph.
It is safe to say that Google rankings are highly affected by a number of keywords you can incorporate in your content. More keywords mean you will answer more search queries and eventually you will rank on Google. Which is our primary aim.
Follow these steps to strengthen your keywords game and enter SERP’s (Search Engine Result Pages)
Step 1: Gather Keywords
Obviously, the first step is going to gather keywords. For that, you will have to research what your audience is looking for.
Use Google Trends and Answer The Public to gather information on search queries.
Step 2: Competitive keywords
You must be aware of the fact that everyone online is using SEO and want to rank on Google. Is that a bad thing?
As an SEO writer, I would say NO. Instead, it is a blessing. You can always look for what keywords your competitors are using. They ranked by using those keywords so you can use them too, along with your unique keywords.
Use the Competitive Research tool to spy on your rivals and hopefully beat them in sales.
Once you have a list of Low-competition and High search volume keywords. 30% of your On-page SEO is done.
3. Title and Meta-description
The title of your blogs is a deciding factor. Before anything, your title decides whether the user will click it or not. So it is imperative to create blogs with catchy titles. Also, try to incorporate keywords in your title to optimize it even further.
A meta description is the little description of the content of your website. Many users just read this little data to identify whether this article is helpful or not. Un-optimized websites have a random meta description that slightly affects your SEO ranking.
SEO Coach: Off-Page SEO
Off-page SEO means optimizing your website outside of your website to improve your ranking in local SERPs. Optimization is not just focused on your website. Google has a robust network, and building links is an important part of recognizing yourself in this complex network.
To do Off-page SEO the most important concept is link building. let us understand how that works!
4. Link Building
Backlinks are the kind of votes which other websites give to you by linking your website in their content. This will help you get credibility as Google will check the backlinks if you are linked to high authority pages (ranked high on Google). Then your website will be pulled up in the rankings.
To achieve quality backlinks:
- Create your social presence on popular social media like Instagram, Facebook, Linked In, and Reddit.
- Upload a link of your website in all these social media handles, and if people visit you from these social handles, Google believes this is a quality link and is ranks it better.
- Take care of the image/video quality of your content. People get attracted to good-quality content.
SEO Coach: Local SEO
Experts say This is the most important component of Small and Medium-scale businesses.
Local SEO means optimizing your website to appear in local SERPs. Search results change from Region to Region, State to State, and Country to Country. You don’t have to rank #1 worldwide, Although that’s not a bad thing. But it is not wise to learn to swim in an ocean where big sharks will chew you alive.
It is important to target people living or working near your office because they are your best shot as customers. Let’s see how to do local SEO.
5. Google My Business
Claiming your profile at Google My Business is really important for you. Every time some say “Barber near me or Fish sellers near me” the nearest shops pop out.
To make sure you are listed here. You must have a Google My Business Account. This will help you boost your rankings as it is found that businesses listed in Google My Business are ranked higher in local SERP.
Just because your listed place is near a user, You will rank high on that user’s SERP.
SEO Coach: Technical SEO
Technical SEO means fixing technical aspects of your website to optimize your website for both clients and search engines. You might need to convey this knowledge to your website developer because technical SEO includes altering the website’s code.
This is the final component of SEO we will discuss in this blog. With technical SEO done along with others, you can expect your website to rank better than earlier. I can bet on this.
6. Mobile friendly website
As the name suggests, any website that opens easily on mobile is a mobile-friendly website. More than 68% of Google searches are done on mobile phones. And Google answers these searches with mobile-friendly websites.
Competition to rank on Google is rough, and having a website optimized for mobile phones helps you sustain yourself in the market. You cannot lose an SEO battle because your website loads slowly on a mobile phone.
So make sure if you launch a website or have a running website, Make it mobile-friendly.
7. Website loading speed
Your webpage should take a maximum of 3 seconds to load. Otherwise, you’ll face a high bounce rate.
You can increase your website’s loading speed by using optimized and compressed images. You can use cache plugins that help you clear the cache data to boost your website speed.
Contact your developer right after reading this article if your website speed is slow.
8. Broken Links
To check broken links, you must have an account with Google Search Console if you don’t have one by now. You can set up your Google Search Console Account within few minutes.
This will help you track your website’s broken links and show you how you can fix them. You can then either do it yourself or mail your developer to do it for you. These broken links are actually the links that are not opening because of some errors.
Final Words from SEO Coach
I have discussed all the important things you need to change or incorporate in your current website and optimize it better.
But, there are more complex things I have skipped to keep things simple and comprehensible.
If you feel like you don’t have time to make so many changes, Hire us! or at least book a free consultation here: https://adsconsultant.net/#
Good luck and Happy SEOing.